Southampton, 14 November 2013 - Regent Seven Seas Cruises is delighted to announce the appointment of Ben Smith in their newly created position of Trade Marketing Manager, UK & Europe.
Effective immediately and based at the Company’s offices in Southampton, Smith will report directly to Cecilia Abert, Sales & Marketing Director for the UK and Europe, Regent Seven Seas Cruises. Smith's remit will be to develop trade marketing initiatives across Regent's entire UK and EMEA territory creating new training programmes (online), product presentations for the various markets, new point of sale/promotional tools, communications and marketing support to enable agents to expand their Regent business and understand the brand. His appointment firmly underlines the line’s commitment to working with and supporting the agency network.
Smith joins with seven year's trade experience within both field sales and trade marketing in the technology industry. Prior to that, Smith worked onboard ships within the Entertainments team.
Abert said “I am thrilled Ben is joining the Regent team. To continue achieving our growth in sales both in the UK and Europe, we need to focus on educating, engaging and informing agents to capitalise on the motivation we've seen from our agent partners in selling Regent cruises. He is a welcome addition to our marketing team”.
Commenting on his appointment Smith said “I am delighted to be joining such a successful team where I can utilise my existing field sales/trade marketing experience returning to the cruise industry; an industry I am very passionate about".
